About

Value Added Finance

Our Team

Theepa Cappelli

Theepa Cappelli
Theepa Cappelli

Director, Selvapelli | Strategic Finance Partner | Start-up & Scale-up Specialist | International Leadership

I support ambitious founders and leadership teams in building robust, future-ready finance functions, from pre-seed start-ups to internationally scaling businesses.

With 15+ years of experience across the UK, Europe, and the US, I bring both strategic oversight and hands-on delivery.

I specialise in:

  • Finance Function Design & Optimisation. From zero-based set-ups to mature structures across multiple jurisdictions

  • Full Management Accounting. Budgeting, forecasting, cash flow, monthly reporting, KPI dashboards, and financial packs

  • Start-up & Venture Support. Laying the financial groundwork for sustainable growth, funding rounds, and investor readiness

  • AI & Automation Integration. Implementing intelligent systems and workflows to streamline operations and decision-making

  • M&A and Restructuring. Supporting growth, transformation, and cross-border business integration

  • Board-Level Communication. Translating complex financials into strategic insight for founders, boards and investors

  • Multilingual & Culturally Agile. Fluent in English, German and Tamil, enabling seamless collaboration in global environments

What I Offer Through Selvapelli:

  • Fractional Finance Director Services

  • Foundational Finance Set-up for Start-ups

  • Ongoing Financial Management & Reporting

  • Forecasting, Modelling & Scenario Planning

  • Operational Process Design & System Implementation

  • Investor & Board-Ready Financial Materials

Julian Cappelli

Julian Cappelli
Julian Cappelli

I will collaborate with you to create your vision for your business, supporting you with our passion for delivering enterprise-level reporting, insight, and technology to entrepreneurial SMEs and growing businesses.

  • An experienced strategic finance leader skilled in delivering management and commercial insights to businesses in diverse sectors.

  • Curious about what makes your business successful.

  • 18+ years experience in award winning firms and market leading businesses.

Start adding value now

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